Terms of Service

B2B Lead Growth is the trading name of B2B Lead Growth LLC, a limited liability company formed in New Jersey, United States. B2B Lead Growth LLC is the contracting party under these Terms and on every invoice and services agreement. Nishanth Balaji is the founder and operational lead — the person who does the work and who you deal with directly — and any signed services agreement names the contracting party and its authorised signatory, who may be a different person. You can reach us at nishanth@b2bleadgrowth.com.

This site is informational. It describes our commercial HVAC managed outbound service and lets you request a free pipeline audit and an optional walkthrough call. Nothing on this site is an offer capable of acceptance, a contract, or a promise of any specific outcome. A paid engagement begins only when a separate written services agreement and order form are signed by both parties; if that signed agreement conflicts with these Terms, the signed agreement controls — except on fees, cancellation, and refunds (sections 6 to 8), where whichever document is more favourable to you applies. We publish those terms here before you talk to us, and we are not going to advertise one deal and hand you a narrower one to sign.

We sell a monthly service, not software, a data licence, or a list of leads. It is a commercial HVAC managed outbound service, sold as two plans. The plan that applies to you is the one named in your signed order form, and Managed Outbound never includes the Opportunity Engine’s work:

• Managed Outbound ($1,500 per month). We find the right commercial accounts, reach the people who choose the HVAC contractor, run the outreach and follow-up, and hand you each Qualified Opportunity with a warm introduction. We are responsible for: targeting, account research, decision-maker contact, outreach, follow-up, interest screening, Qualified Opportunity, warm handoff. Handoff point: Qualified Opportunity. Confirming the need and the timing, technical discovery, the site assessment, the estimate, the proposal, the close and the work itself stay with you.
• Opportunity Engine ($2,500 per month). Everything in Managed Outbound, and we keep going: we validate the business need, gather the property, account and buyer information, confirm the fit against your agreed criteria, and coordinate a concrete next sales step before we hand the opportunity over. We are responsible for: targeting, account research, decision-maker contact, outreach, follow-up, interest screening, Qualified Opportunity, business-need validation, property, account and buyer information, acceptance against your criteria, next sales step coordination, opportunity brief, warm handoff. Handoff point: Accepted Sales Opportunity. Technical HVAC discovery, the site assessment, the estimate, the proposal, the negotiation, the close and the work itself stay with you. We develop the opportunity; you do the technical selling and close it.

On every plan the accounts we research are businesses — for an HVAC contractor, commercial accounts such as property and facility managers, building owners and multi-site operators — found from public sources, each with a cited reason for contact. By default the outreach is sent from a mailbox on a separate outreach domain registered in your company’s name — never your main domain — that you control and approve; we send from our own channel under your business name only where you elect that in writing, and your signed sending authorization records which applies. Where your order form says so, we also work contact lists you supply and are entitled to use — for example, your own past commercial accounts; that is optional and is never a precondition. Each plan’s exact inclusions, capacity limit, and exclusions are published on our pricing page, and the standard an opportunity must meet before we hand it over as an accepted sales opportunity is published on our how-it-works page.

What we do not do, on any plan. B2B Lead Growth creates the sales conversation and, on the Opportunity Engine, develops it into an accepted sales opportunity. The HVAC contractor does the technical discovery, estimates, proposes and closes. We do not: perform technical HVAC discovery, inspections or site assessments; diagnose equipment or building systems; engineer solutions, size equipment or specify equipment; determine the final project scope; prepare estimates, quotes, bids or proposals; set pricing or negotiate price or contract terms; conduct technical field sales or close the sale; deliver the HVAC work; guarantee contracts, appointments, site visits, Qualified Opportunities, accepted sales opportunities, revenue or sales. We also do not sell or resell leads, shared or exclusive; we do not run paid advertising; we do not attend or run your sales calls or close your deals; and we do not fix your offer, pricing, or fulfilment.

Calls. The sales call with the buyer is always your team's. We place no calls as part of either plan. On the Opportunity Engine, a call by us would need your written authorization first, and it is not part of the standard plan. We never make a cold call: a call by us would only ever answer something the buyer asked for in their own words.

Territory. As our standard practice we work with one HVAC company per service area: while we work for you, we do not take on a competing HVAC company in it. The agreement itself is non-exclusive unless you buy contracted per-metro exclusivity, which is priced separately and agreed in a signed addendum to your order form.

Delivery. The work is delivered continuously across each monthly period rather than as a single file on a fixed date, up to that plan’s published capacity limit. Written reporting is delivered monthly on Managed Outbound and weekly on the Opportunity Engine. The free pipeline audit is delivered by email, normally within 5 business days of your request where the fit check shows a fit. Delivery depends on you providing the inputs the plan needs: an agreed account profile, a sending mailbox on a separate outreach domain registered in your company’s name that you control (unless you have elected in writing to have us send from our own channel), the SPF, DKIM and DMARC records that let it send, and your sign-off on the account categories, service area, exclusions, permitted claims and sending identity.

Who we serve. We offer these services to businesses in the United States: established HVAC contractors that already sell and complete commercial work. The work is delivered remotely. The people we contact on a client’s behalf are businesses; we do not contact consumers on anyone’s behalf. This is a business-to-business service; it is not offered to consumers.

We provide a service — research, targeting, outreach, follow-up, interest screening, the warm handoff and reporting, and, where your plan includes them, need validation, acceptance against your agreed criteria, and next-step or site-visit coordination — performed with professional, commercially reasonable effort. We do not guarantee, and you should not rely on any promise of, any revenue, jobs, customers, contracts, sales, close rate, return on investment, or number of leads, replies, appointments, site visits, Qualified Opportunities, or accepted sales opportunities. Lead generation improves prospect quality and pipeline inputs; sales outcomes depend on your offer, market demand, outreach execution, follow-up discipline, and closing ability. Outcomes also depend on third-party systems we do not control (such as email deliverability). What we commit to is the defined activity and the standard it is performed to — never the result.

The free pipeline audit is provided at no charge. There is no card required, no obligation, and nothing to cancel or refund. You may keep and use the deliverables whether or not you ever become a client. We may decline a request — for example where we already work with a direct competitor in your service area, where the request is outside the markets we serve, or where we cannot research the market to our own standard. Because it is free, the audit is provided “as is” and the disclaimers in section 16 apply to it in full. Since you pay nothing for the audit, our total liability in connection with it is limited to $100 rather than to fees paid.

• Flat monthly fee. We publish two plans: Managed Outbound at $1,500 a month and the Opportunity Engine at $2,500 a month. The plan and fee that apply to you are set out in your signed order form. There is no setup fee and no required tool add-on.
• Billed in advance. Each monthly fee is payable in advance of the period it covers, on the billing date stated in your order form. Fees are stated in US dollars and are exclusive of any applicable taxes.
• Recurring until canceled. The engagement is month-to-month and renews each month until either party cancels under section 7. There is no minimum term and no automatic price increase; we will give at least 30 days’ written notice before any change to your fee, and you may cancel under section 7 if you do not accept it.
• Non-payment. If a payment fails or is not made when due, we may pause the work and, if it remains unpaid, terminate under section 9. Paused work is not made up retrospectively.
• How payment is taken. There is no checkout on this website and we never take payment details through it. Once a services agreement and order form are signed, we invoice you and you pay through the method named in that order form. Nothing on this site charges you anything, and requesting the free audit never creates a payment obligation.
• Disputes. If you believe you have been charged in error, email nishanth@b2bleadgrowth.com within 30 days of the charge and we will investigate and respond. Please contact us before raising a chargeback so we have the chance to resolve it directly.

Either party may cancel the engagement for any reason on 14 days’ written notice by email to the address in section 18. There is no early-termination fee and no penalty. On cancellation:

• The engagement continues to the end of the current paid period, and that period is not prorated. If fewer than 14 days remain in it when you give notice, we work out the rest of the notice window at no additional charge — canceling late never triggers another billed month.
• No further periods are billed after the current one ends.
• In-flight outreach stops, and we hand over the current suppression and opt-out list so that you can continue to honour it. We will not contact those people again; once the list is in your hands, respecting it is your responsibility.

Fees are billed in advance and are earned as that period’s work is performed — the research, writing, sending and reporting, and the follow-up, screening, qualification and coordination your plan includes. Once a paid period has begun, that period’s fee is non-refundable, and we do not prorate a period you cancel partway through. Because no result is ever promised (section 4), no fee is refundable on the basis that a result did not occur — including a shortfall in replies, meetings, jobs, or revenue.

A period we have not started. If we have not begun work on a period, we will refund that period in full on request.

Failures we control are made good with work. If we miss something we control — a handoff that failed the standard, an account outside your profile, a missed follow-up, a broken handoff, or a month short of your plan's accounts — it stops counting, and we make it good with work: the step redone, or a replacement account worked through the full follow-up. Raise it within 14 days of the handoff (for a short month, of the month's end); failures we find ourselves are made good without a claim. A paid month takes up to 7 replacement accounts on Managed Outbound and 10 on the Opportunity Engine; any more carry into the next two paid months. Never cash or credit, never a promised result.

In full, these are the failures we control: a handoff that did not meet your plan’s standard (on Managed Outbound, the buyer had not agreed to speak with you, the reply was not genuine, or the person neither decides nor sent us to the person who does; on the Opportunity Engine, also an accepted sales opportunity that failed one of the acceptance criteria agreed at onboarding); an account outside the agreed profile (not commercial, outside the agreed service area, on your written exclusion list, or a duplicate); a follow-up the agreed sequence required that was not sent; a handoff record, introduction or booking path that was incomplete or wrong; an automation failure that lost or corrupted work; and a paid month in which we started fewer new accounts than your plan covers, for a reason on our side (not a shortage of reachable accounts in the agreed market).

You can raise a claim within 14 days of the handoff concerned, or, for a short month, within 14 days of that month’s end. A handoff you decline for a reason that may be ours is left out of every count while we review it. A named person on our side checks each claim against the facts recorded at the handoff and tells you the outcome and the reason in writing. A claim that is not upheld goes back into the counts.

For an upheld claim we take the item out of every count and report, and we make it good with work: we redo the failed step, or we start a replacement commercial account and work it through the full follow-up sequence. A paid month takes replacement accounts up to 20% of your plan’s monthly accounts — 7 on Managed Outbound, 10 on the Opportunity Engine — and any beyond that carry into the next two paid months. This is your only remedy for these failures. It is never a refund, credit or fee reduction, and it never promises a replacement conversation, opportunity, meeting or result. It does not change the monthly message ceiling or any sending safeguard, and it does not cover outcomes that depend on buyers or on you: a buyer’s change of mind, timing or budget, or your own capacity, pricing or follow-up.

The free pipeline audit involves no payment, so nothing is refundable in connection with it.

• For convenience. Either party may terminate under the cancellation terms in section 7.
• For breach. Either party may terminate if the other materially breaches these Terms or the signed agreement and does not cure the breach within 10 days of written notice.
• Immediately, by us, without refund. We may suspend or terminate immediately, and no refund is due, if you do not pay when due; if you direct us to send messaging that is fabricated, deceptive, or non-compliant; if you direct outreach to contacts who have opted out or are on a suppression or do-not-contact list; if you supply contact data you are not lawfully entitled to use; or if you require us to make claims we cannot substantiate. These limits are not negotiable — they are the reason our work can be trusted by the people who receive it.
• By us, for fit. We may decline or end an engagement where a conflict of interest arises, or where we conclude we cannot deliver to our standard. In that case we will refund any period we have not begun work on.

Within 5 business days of the engagement ending we will deliver the client-specific work product for the periods you paid for — the prospect research and lists, the outreach scripts and drafted messages, and your campaign and tracking records — plus the current suppression and opt-out list. Those deliverables are yours to keep and use; ending the engagement does not claw them back.

Ownership. By default the outreach domain and mailbox are yours — a separate domain registered in your company’s name, never your main domain: we connect to the mailbox with an app password you create and can revoke at any time, every reply arrives in that mailbox, and nothing has to be moved or handed back when the engagement ends. On payment for a period, the client-specific work product produced in that period is yours: you own it outright and may use, keep, modify, and re-use it without restriction or further payment from you. We retain our own underlying methods, templates, scoring logic, and tooling, which are licensed to nobody and not transferred.

Deletion, and the one thing we keep. Within 30 days of the engagement ending we delete or de-identify your data in our active systems, subject to any legal or record-keeping obligation. There is one deliberate exception: we permanently retain the suppression and opt-out list — the record of people who asked not to be emailed. Deleting it would destroy the only mechanism that guarantees those people are never contacted again, so it is kept as a minimal do-not-contact record and used for no other purpose. Your data is never used for another client.

• We are responsible for research quality and sourcing, targeting logic, contact selection, message drafting, first-touch outreach sent in your name, reading replies, the follow-up sequence, interest screening, conversation and pipeline organisation, the warm handoff, data organisation, and written reporting — and, on the Opportunity Engine, need validation, context gathering, acceptance against the criteria you agreed with us, next-step or site-visit coordination, and the opportunity brief.
• You are responsible for your offer and pricing, the accuracy of information and any contact data you give us, your legal right to contact the people on lists you provide, the sending mailbox or identity used for outreach, responding to the opportunities we hand over, the technical evaluation, the estimate, the proposal, the price, the live sales conversations, and closing. On Managed Outbound you take over each conversation at the warm handoff, once the prospect has agreed to speak with your team; on the Opportunity Engine you take over each accepted sales opportunity at its coordinated next step.

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The content, design, text, and graphics on this site are owned by B2B Lead Growth LLC or its licensors and are protected by applicable law. You may view and share the site, but you may not copy, republish, or use its content for commercial purposes without our written permission. Ownership of work produced for a paying client is dealt with in section 10.

This site links to and uses third-party tools — including a scheduling provider for booking calls, and third-party sources we cite on our guide pages. We are not responsible for the content, policies, pricing, or availability of third-party services, and your use of them is subject to their own terms. Third-party figures we cite are accurate to the date shown beside them and change without notice.

The site and its content are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be uninterrupted, error-free, or secure.

To the fullest extent permitted by law, B2B Lead Growth LLC will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any lost profits, revenue, business, or data, arising out of or related to this site, the free audit, or the services. To the fullest extent permitted by law, our total liability arising out of or related to a paid engagement is limited to the fees you paid us in the three months before the event giving rise to the claim; where a signed services agreement states a different cap, that agreement controls. For any claim that does not arise from a paid engagement — including the free pipeline audit and general use of this site — our total liability is limited to one hundred US dollars. Nothing in these Terms limits liability that cannot be limited by law.

We may update these Terms from time to time. When we do, we will revise the “Last updated” date above. Your continued use of the site after changes take effect means you accept the updated Terms. For an active paid engagement, changes to these Terms do not apply to the current paid period, and we will give notice of a material change before it takes effect.

These Terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules. For anything arising from this website or the free pipeline audit, the state and federal courts located in New Jersey have jurisdiction.

For a paid engagement, the signed services agreement sets the process, and we would rather you read it here than find it above a signature line: first a good-faith attempt to resolve things for 30 days, then binding arbitration before the American Arbitration Association, seated in New Jersey, before a single arbitrator — on an individual basis only, with no class, collective, or representative actions. Two carve-outs stay open to you: either of us may bring a qualifying individual claim in small-claims court instead, and either of us may go to court for an injunction to protect confidential information or intellectual property. For any claim of $10,000 or less we pay the AAA filing fees, the administrative fees and the arbitrator’s compensation, so arbitration cannot cost you more than small claims would have — which covers the claim sizes an engagement at these prices realistically produces.

Questions about these Terms, billing, or cancellation? Reach us at nishanth@b2bleadgrowth.com. We aim to reply to billing and cancellation requests within two business days.