Pricing

HVAC lead generation pricing: $750, $1,500, or $2,500 per month — published, flat, never per lead

Last updated: August 24, 2026

B2B Lead Growth charges established HVAC companies a flat monthly fee: $750 for Lead Engine (your list built and ranked — you do the outreach), $1,500 for Outreach Engine (we run personalized outreach — you answer the interested replies), or $2,500 for Appointment Engine (qualified appointments booked on your calendar). No setup fee, month-to-month with 14 days’ notice, and you keep everything we build if you leave. All prices are in US dollars and exclude any applicable tax.

Nothing here is priced per lead, because we do not sell leads. You are paying for work done on your own customer history and your own service area — not for a name that three other contractors also bought.

Most of the full-service agencies we checked quote pricing only on a sales call. This page publishes ours — and the market context to compare it against, with sources.

The three tiers

Lead Engine

$750/mo

Your reactivation list and referral targets, built and ranked

Up to ~40 records researched, cited and delivered per month (capacity-limited)

Includes: Your ideal-job profile with bad-fit exclusions; your own customer records cleaned, deduped and priority-ranked for reactivation (unsold estimates, lapsed maintenance agreements, replacement-age systems, missed calls); researched referral partners in your service area, each with a cited public source; 2-3 outreach angles plus a follow-up skeleton; CRM-ready delivery and handoff

Not included — stays with you: You own all sending, follow-up, qualifying, and booking; no outreach is run for you at this tier

Outreach Engine

$1,500/mo

We run the outreach — your office answers the interested replies

Up to ~100 records worked per month

Includes: Everything in Lead Engine; outreach written per record and tied to its real reason — the specific estimate, the lapsed agreement, the system age — never templated mail-merge; multi-touch follow-up cadence, tracked; reply triage that flags who is ready to talk; monthly report (contacted → replies → positive)

Not included — stays with you: You own the sending domain and the sales conversation; no guaranteed reply volume or booked jobs

Appointment Engine

$2,500/mo

Qualified appointments land on your schedule

Up to ~150 records worked per month

Includes: Everything in Outreach Engine; every reply qualified against your criteria (job type, service area, system age, timing); appointments booked straight onto your calendar with confirmations and reminders; full CRM and pipeline tracking; weekly report plus a weekly optimization experiment

Not included — stays with you: You own the in-home visit, the quote, and the close; no guaranteed revenue or fixed number of appointments

What the market typically charges (with sources)

So you can judge our pricing against the field, here is what published guides and pricing pages showed when we checked them on August 7, 2026:

Published lead generation and appointment setting pricing across the market
SourceWhat it publishesFigures
Belkins pricing guideMarket guide (Jan 2024). Belkins published no rate card when we checked in Aug 2026 — its site routes pricing to a booked callBasic retainers ~$2,000/mo; comprehensive programs $5,000–$10,000/mo; per-appointment $50–$500
SalesBread cost guideMarket guide (Sept 2025)Retainers $2,000–$5,000/mo; $75–$500 per scheduled meeting
CleverlyOwn published range (updated June 2026) — LinkedIn-only specialistLinkedIn lead-gen agencies $3,000–$25,000/mo; Cleverly's own LinkedIn plans from $397/mo
CIENCE pricing pageOwn published pricing (checked Aug 2026)Managed service from $2,000/mo; its only sub-$1,000 tier is software, not service
Callbox (third-party reported)No published pricing — quote requires a consultationThird-party reviews (May 2026) report $5,000–$30,000/mo engagements

Figures belong to their sources on the dates shown and change over time; the Callbox range is third-party reported, not Callbox-published. We link sources so you can check them — the same standard we apply to every prospect we hand you.

Of the major agencies we checked in August 2026, full-service providers either don’t publish pricing at all (Belkins, Callbox — both quote on a call) or start their managed service at $2,000/month (CIENCE). Published tiers under $1,000/month exist mainly at single-channel specialists, such as Cleverly’s LinkedIn-only plans from $397/month. B2B Lead Growth publishes an entry tier at $750/month — a researched, cited prospect list you work yourself — and its done-for-you outreach tier at $1,500/month. Both prices come from capping monthly volume, not from cutting research depth.

Why our pricing is lower — and what the lower price buys

Lower price here buys smaller volume, not lower standards. Each tier caps monthly record volume (~40 / ~100 / ~150), every researched prospect is cited individually, and we deliberately cap how many clients we take on. We are also a new company earning a track record in public — our pricing reflects that instead of pretending otherwise. What lower price never buys, here or anywhere: guaranteed replies, appointments, jobs, or revenue. Anyone selling a guarantee is selling the churn math behind it.

What happens after you sign, and when

Day 0 is the day the agreement is signed and the first payment clears — no work begins before it. From there:

Which of these apply to you depends on your tier. Lead Engine ends at handover: you receive the agreed job profile, your own history cleaned and ranked, the researched and cited partner list, and the scripts — and you run the sending yourself, so the mailbox, approval, warm-up, sequence and reply-triage phases below are not part of that tier. Outreach Engine and Appointment Engine include all of them.

  • Day 0Agreement signed, first payment receivedThe clock starts here and not before — no work begins until the agreement is signed and the first payment has cleared.
  • Days 1-2You fill in the onboarding formAbout 30 minutes. What you do, where you work, what you can and cannot claim, and who your best customers actually are.
  • Days 2-4We draft your ideal-customer definition and send it for sign-offWho we should be reaching, and just as importantly the bad-fit exclusions we screen out. You correct it; we do not proceed on a definition you have not seen.
  • Your paceYou export the demand you already ownThis is the step that sets the whole schedule. Past customers, open and expired estimates, lapsed maintenance plans, missed calls. We cannot research, buy, or infer these — they are your records and only you can send them. Nothing is contacted until they are imported and you have approved the list.
  • Days 3-5We arm the mailbox you ownMessages go out from your sending identity, never ours, so you can open the sent folder and read exactly what went where.
  • 3 business daysYou approve the setup and the first batchTargeting, messaging pattern, and the first batch of messages, in your words before anyone reads them. If you do not respond we hold — silence is never taken as approval.
  • About a week in, once the steps above are doneFirst messages go out — deliberately slowlyWe start at 5 a day for the first three days, 10 a day for the next three, then up to full volume. Starting slow protects your domain's reputation; a mailbox that opens at full speed gets filtered, and that is not recoverable in a month.
  • About two weeks per prospectEach prospect gets a short, spaced sequenceUp to 4 touches, at least 3 days apart, each one adding something new rather than chasing. Anyone who asks us to stop is suppressed immediately, in code, permanently.
  • Ongoing, same dayReplies are triaged as they arriveInterested replies are qualified against the criteria you set. Opt-outs are processed automatically the moment they land.
  • Day 30First full reviewWhat went out, what came back, what we change for the next month. This is also the honest checkpoint on whether this is working.
  • Day 30 onwardMonth-to-month from hereIt renews monthly until you stop it. Either side can end it on 14 days' written notice, and you keep everything built for you — the lists, the scripts, the trackers.

These are the timings we work to for the parts of this we control. They describe our activity, not your results. The steps marked as yours set the real pace — we cannot start outreach before your records are in and approved.

Where your prospects come from — read this before you pick a tier

Two lanes, kept strictly separate, and the difference changes what you have to do.

Homeowners come from you, never from us. We do not, and will not, cold-source your buyers. Homeowners are private individuals, and a homeowner list assembled by a stranger is exactly the kind of list this service exists as an alternative to. Instead the campaign runs on demand you already own: past customers, open and expired estimates, lapsed maintenance agreements, missed calls and prior enquiries, exported from your own system. We cannot research, buy or infer those records — only you can send them — and nothing is contacted until they are imported and you have approved the list.

Referral partners we do research. Builders, general contractors, property managers, realtors, plumbers, electricians and home inspectors are businesses, not private individuals, so those we source from free public sources for you. Every record carries the public source it came from, a fit reason and a confidence note, and nothing without a citation can be contacted.

This is enforced in code, not by policy: a record claiming to come from your own customer base that is not in the list you approved is blocked before it can be contacted. It is also the step that sets your start date — the export is usually the longest pole, so it is worth starting it early.

Billing, cancellation, and refunds

The fee is flat and billed in advance, and the engagement renews monthly until you cancel. There is no setup fee, no minimum term, and no early-termination fee. Either side can cancel for any reason on 14 days’ written notice by email.

On refunds we would rather be blunt than vague: the current month is non-refundable and is not prorated, because the fee is earned as that month’s research, writing, sending, and reporting is performed. If we have not begun work on a period, we refund it in full. We do not refund on the basis that a result did not happen — we never promise one, so there is nothing to refund against. The one make-good we do offer: if a prospect we delivered fails our own cited-source verification standard, we replace it at no charge within the same month.

When an engagement ends you keep the work from every period you paid for — the prospect research, the scripts, the drafted messages, and the trackers — plus the current suppression and opt-out list, handed over within five business days. Read the full billing, cancellation, and refund terms.

When you should not pay us — or anyone

If you have no clear offer, no capacity for new work, or nobody to answer interested replies within a business day, fix that before buying pipeline help from any vendor — including us. The free pipeline audit exists partly for this: sometimes it shows the bottleneck isn’t your targeting, and you deserve to learn that for free.

Pricing questions

How much does HVAC appointment setting cost in 2026?

Published pricing guides we checked in August 2026 put typical agency retainers between roughly $2,000 and $10,000+ per month — Belkins' 2024 guide cites basic retainers around $2,000/month and comprehensive programs at $5,000–$10,000, and SalesBread's 2025 guide lists $2,000–$5,000 retainers — with pay-per-appointment rates from about $50 to $500 per booked meeting. B2B Lead Growth charges a flat $750, $1,500, or $2,500 per month with no setup fee.

Is $750 per month enough for real lead generation?

It buys a defined, capacity-limited slice of work: an agreed job profile, your own history cleaned and ranked, and up to ~40 individually researched, cited records per month with scripts to work them — you make the calls and send the emails. It does not buy done-for-you sending, and no tier at any price honestly buys guaranteed jobs. If you need someone to run the outreach for you, that is the $1,500 tier.

Are there hidden fees, setup costs, or long contracts?

No. Every tier is month-to-month with 14 days' notice either side, there is no setup fee, no early-termination fee, and no required tool add-ons. Prices are in US dollars and exclude any applicable tax. If you leave, you keep everything we built — the lists, the scripts, and the trackers.

How does billing work, and can I get a refund?

The flat monthly fee is billed in advance and renews monthly until you cancel. Cancel any time on 14 days' written notice by email. The current month is non-refundable and is not prorated, because the fee is earned as that month's work is performed; if we have not started work on a period, we refund it in full. We do not refund on the basis that a result did not occur, because we never promise a result. If a prospect we delivered fails our own cited-source verification standard, we replace it at no charge within the same month. The full policy is in our Terms of Service.

Why is your pricing lower than the typical retainers you cite?

Three reasons: the work is capacity-limited (each tier caps monthly volume, and we deliberately cap how many clients we take on), the process is email-first with no paid-ad management and no call centre, and we are a new company earning a track record in public. Lower price buys smaller volume with the same research standard — it does not buy a discount on quality, and it never buys guaranteed outcomes.

What do the tiers exclude?

Lead Engine excludes the outreach — you send. Outreach Engine excludes the sales conversation — you take it. Appointment Engine excludes the in-home visit, the quote, and the close. No tier includes guaranteed reply volume, appointment counts, or revenue, and no tier includes homeowner lead sourcing, because we do not do that at any price. You always own your pricing, your sending identity, and the customer relationship.

The no-risk next step

Get a free pipeline audit — yours to keep.

A sharpened profile of the jobs worth chasing, 3–5 real referral partners in your service area with cited reasons to reach out, and one sample outreach message. Free, no card, no obligation — you keep the work whether or not you ever hire us. It shows the quality of the work, not a promised result: no guaranteed leads, replies, or appointments, and no homeowner list.

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